August 7, 2005


Hooray – anyone who has had the “pleasure” of trying to call CUNARD to book a cruise will be pleased to see that at long last, it looks like online booking is coming…


Cunard Debuts First Electronic Booking Capability on Highly Praised POLAR Online

Aug 04, 05 | 8:41 am


Providing a significant benefit to the travel agent community, Cunard debuts POLAR Online today, a powerful real-time booking engine that gives agents the ability to make a booking 24 hours a day, seven days a week. The new tool is accessible through the company's website(, and is directly linked to Cunard's own reservation system.


POLAR Online's valuable features for agents include global booking access, option extensions, ability to search voyages by price, ability to make changes and see rates before confirming a reservation, access to all past passenger fares, list of bookings by voyage, the ability to create and modify all bookings including those made by phone or other tools, a view to commission details, and a greater ease in booking groups and "cloning" multiple bookings.

"Cunard's debut of POLAR Online will make it easier than ever to book a voyage on Queen Mary 2 or QE2," says Jan Swartz, senior vice president of customer service and sales for Cunard Line. "Now, agents are virtually present in our reservations department and can easily create, research and modify bookings with this excellent system. We know agents will applaud the enhanced customer service this new tool will provide."

POLAR Online is the same booking tool used by Princess Cruises. Debuting less than a year ago, it has become travel agents' #1 choice for making online Princess cruise reservations.

If agents are currently using POLAR Online, they can use their existing username and password to access Cunard.

Agents can register by going to


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